No Logo: Taking Aim at the Brand Bullies

No Logo: Taking Aim at the Brand Bullies. Why are some of the most revered brands in the world finding  themselves on the wrong end of a bottle of spray paint or the targets of  computer hacks and anti-corporate campaigns? What does this mean to  multinational marketing and global interdependence?

No Logo is a compelling combination of comprehensive reporting and  Klein’s own provocative, humorous personal anecdotes. Klein tracks the  reasons behind the rise of anti-corporate activism and explains just why  this emerging global movement is a force to be reckoned with.

In this eye-opening chronicle, Klein leads us through the stores of  multinational corporations to sweatshop factories in Indonesia and the  Philippines. In No Logo, Klein plots the story of rebellion in the face  of what she calls “our branded world,” placing it in economic and  pop-historical perspective.

Naomi Klein at the age of 30, was the youngest winner of the National Business Book Award.

In researching No Logo, she spent four years traveling through  Canada, the United States, the United Kingdom and Asia tracking the rise  of anti-corporate activism. Today, Klein is rapidly gaining recognition  as the leading voice of a movement dubbed “the new New Left.” An  award-wining journalist and best-selling author, Klein’s articles have  appeared in numerous publications, including The New York Times, Toronto Life, Saturday Night, The Village Voice, Ms., and Newsweek International.

Klein is also a frequent media commentator and has guest lectured at  Harvard, Yale and New York University. She writes a weekly column in The Globe and Mail.