Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World, published by McClelland & Stewart Ltd.

In Consumer Republic, Mr. Philp argues that a  properly-informed and self-aware consumer will buy thoughtfully, buy and  spend less, and ultimately precipitate change for the better in the way  that manufacturers and marketers make, sell and distribute their goods.

Bruce Philp is an expert in branded marketing and advertising having  spent nearly 30 years in the business. He strives to provide the  perspective, context and information required to initiate change among  manufacturers and consumers. He is also the co-author of The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause and frequently speaks and writes on brand-related topics.