Billion Dollar Start-Up: The True Story of How a Couple of 29-Year-Olds Turned $35,000 into a $1,000,000 Cannabis Company

Billion Dollar Start-up: The True Story of How a Couple of 29-Year-Olds Turned $35,000 Into a $1,000,000,000 Cannabis Company, told in diary format, recounts  the story of how two brothers-in-law created a billion-dollar,  award-winning cannabis company called HEXO. It also documents the  history of Canada’s momentous road to legalization complete with  government hurdles, intense competition, limited market data, a high  burn rate for capital, and general chaos.

The book also offers a unique,  behind-the-scenes view of the myriad of challenges facing an  entrepreneurial start-up, which is relevant to all sectors at all times.

Presenting Sponsor Miles S. Nadal of  Peerage Capital says, “We are passionate entrepreneurs who partner with  other entrepreneurs, providing the resources for them to realize their  full potential. Books like Billion Dollar Start-Up celebrate all it takes to beat the odds and achieve success in a fiercely competitive game.”

Today, Adam Miron is a well-known  figure in political and media circles across Canada, with at least 20  start-ups under his belt.  He is the executive chairman of blockchain  innovation company Brane; Sebastien St-Louis is one of the  longest-serving and most dynamic CEOs in Canada’s expanding cannabis  industry; and Julie Beun had a front-row seat to HEXO’s evolution as its  publicist, content strategist, and senior writer from 2014 to 2019.