No Logo: Taking Aim at the Brand Bullies
Why are some of the most revered brands in the world finding themselves on the wrong end of a bottle of spray paint or the targets of computer hacks and anti-corporate campaigns? What does this mean to multinational marketing and global interdependence?
No Logo is a compelling combination of comprehensive reporting and Klein’s own provocative, humorous personal anecdotes. Klein tracks the reasons behind the rise of anti-corporate activism and explains just why this emerging global movement is a force to be reckoned with.
In this eye-opening chronicle, Klein leads us through the stores of multinational corporations to sweatshop factories in Indonesia and the Philippines. In No Logo, Klein plots the story of rebellion in the face of what she calls “our branded world,” placing it in economic and pop-historical perspective.
About the author:
At the age of 30, Klein is the youngest winner of the National Business Book Award.
In researching No Logo, she spent four years traveling through Canada, the United States, the United Kingdom and Asia tracking the rise of anti-corporate activism. Today, Klein is rapidly gaining recognition as the leading voice of a movement dubbed “the new New Left.” An award-wining journalist and best-selling author, Klein’s articles have appeared in numerous publications, including The New York Times, Toronto Life, Saturday Night, The Village Voice, Ms., and Newsweek International.
Klein is also a frequent media commentator and has guest lectured at Harvard, Yale and New York University. She writes a weekly column in The Globe and Mail.